Based on the SWOT analysis that you learned in Chapter 6, each student will work

Based on the SWOT analysis that you learned in Chapter 6, each student will work on a
case study with your choice of the company.
It will be easier to choose one of the publicly traded companies (e.g., Google, Amazon,
Apple, Walmart, Costco, and etc.) in order to obtain lots of information and resources about
the company.
The case write-ups should include four factors (strength, weakness, opportunity, and threat)
described in SWOT analysis.
You need to identify at least 3 items on each factor in your analysis reports.
The submission link for this writing assignment is located under Week 16 folder of Content
menu.
Suggested writing structure:
Cover page: Company Name, your name, date, and course number.
An executive summary is neither required nor expected.
2-3 pages of narrative SWOT Analysis –
quantity is not important but the quality of the
analysis is most important.
Reference page
Please proofread/spell check your paper before submitting it. Papers for this course
should be of the same quality that you would provide to the management of the business.

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