U‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍sing Exhibit 17.8 and 17.9 on pages 484-486 of your text as

U‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍sing Exhibit 17.8 and 17.9 on pages 484-486 of your text as templates, research the information required from Sherwin Williams annual report as well as other industry sources and competitors to create a complete comprehensive marketing plan. Where you are unable to find information or formal direction, substitute your recommendations. This is an exercise in crafting the actual plan, as much as it is in showing insight and making sound strategic judgment. FYI: The below are the GRADING CRITERIA the professor week use to grade this paper: Points will be awarded for your depth of research of this information. Points will be awarded for your presentation of this information. The deliverable should look and read like a marketing plan. Points will be awarded for your marketing strategies, justification, and plan to implement the choices of these strategies. Points will be awarded for your ability to fill holes in your research with sound recommendations. PROFESSOR INSTRUCTIONS: The following should be addressed: • Minimum 5000 wor‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ds • APA Format • Must have in-text citations along with corresponding references. These sources must be peer-reviewed (. journals, periodicals, articles, company websites or blogs), there should be no use of 1st person, or non-peer-reviewed sources (. wikipedia, google, blogs that are not company monitored). • Should be double spaced with 1″ margins along with a cover page and reference page. • Introduction – brief overview of the company and the situation (problems faced) • Identify the concerns addressed in the case • Recommendations – in response to the finding from the situational analysis (each part) and provide possible solutions in the form of marketing strategy that you identify (Try to use the 4Ps in solution; identify marketing [growth] strategy – . product development or market development or market penetration or diversification • Conclusion – a recap or highlight of the key points made throughout the paper • No bullets, no graphics, no charts, need to be in complete sentence and p‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍aragraph structure.

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