Please read the Amazon case Please answer the following questions in 2-3 pages (

Please read the Amazon case
Please answer the following questions in 2-3 pages (always single space).
1. What are Amazon’s core competencies? How is Amazon using its core competencies in its diversification efforts? Do the diversification efforts contribute to Amazon’s performance? Why or why not?
2. Where is Amazon’s next growth engine coming from?
3. Is AWS related to Amazon’s core business? Why or why not? Do you think Amazon should spin out AWS as a standalone company? Why or why not?
4. Which competitor should Bezos pay the most attention to? Why? How should he deal with them in terms of devising Amazon’s business level and corporate level strategy?

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