PROJECT 3: SELF-PUBLISHING AND DISTRIBUTION BUSINESS STRATEGY
*Research print-on-demand (POD) or aggregator vendors to assist with distribution of your self-published content. * Develop a marketing plan, including a brand, identification of a target market, and appropriate use of Web 2.0 strategies. * Devise an appropriate price point and unit-sale goals. * Utilize a traditional business plan template to format the business strategy.
Authors, composers, game designers, television producers and filmmakers who decide not to pursue a traditional route or, in an effort to secure an agent or deal wish to establish a prior record of sales, often consider a self-publishing/producing and distribution strategy.
Now it’s your chance to show off what you’ve learned and create a formal business strategy for the self-publishing, promotion, distribution and and release of your chosen creative content that you developed in Projects One and Two. Here, you will discover how to release this same content on your own, without the need for a traditional publishing deal. For this project, use the Business Strategy Template provided. Feel free to use additional outside resources, as well, if appropriate.
1. For this assignment, you will research and write a formal business strategy in which to digitally self-publish, promote, distribute and merchandise your own print media, music, or audiovisual content. Using the Business Strategy Template provided, design your self-publishing and distribution roadmap for release of your creative content. The Strategy may incorporate business plan elements developed in prior courses if related to the student’s same business plan or model, and you may re-use material from Projects One and Two to discuss your creative content. At a minimum, the Strategy Project must include information on each of the following: Mission, Executive Summary, Company Description, Product, Manufacturing and Distribution Strategy, and Marketing and Promotion Strategy.
2. There is no page requirement, but a range between 3-10 pages is common. Of course, the more details and content a student provides, the better the grade. For this project, you are welcome to create a fictitious publishing or production company if you do not intend to actually use this strategy for your Final Project. It is expected that you will use the same creative content developed previously in Projects One and Two.
3. You will use the same creative content that you developed previously in Projects One and Two. As you conduct your research, consider the following: * Who is your potential audience? * Can you keep your copyright? * Is the deal exclusive? * What royalty rates will you receive? * What wholesale and retail distribution channels will your POD or aggregator offer?
A professionally-written business strategy that identifies the creative content, including its mission, creator, and self-publisher; the selection of an appropriate POD or aggregator, including a discussion of applicable wholesale and retail distribution channels and royalties; an effective marketing strategy, including identification of the market, brand, licensing and/or merchandising options; and a conclusion with closing or summary remarks.
Project 3 (Self-Publishing Strategy), you’ll need to base it on this book instead of TV.
Week 4 Discussion: Media Habits
In this assignment, students will evaluate their personal media habits and reflect how they may have changed as a result of digital distribution.
Students will evaluate how these changes have affected the entertainment media publishing and distribution industry.
Students will evaluate how these changes might affect distribution strategies and revenue models.
Initial Post (75%) – DUE WEDNESDAY
Reflect on how your personal media consumption habits changed in recent years as a result of digital distribution. For example, do you read fewer “physical” books? Regarding newspapers and magazines, do you now mostly read online content or hard copies? Do you buy fewer CDs, preferring instead to purchase “albums” (or just tracks!) from an online store such as iTunes?
With that in mind, what do your media consumption habits say about “the big picture” of publishing and distribution within various branches of the entertainment industry? Look ahead and consider the future of media distribution. In a few years, do you think companies will be relying solely on digital distribution? Will corporations such as Barnes & Noble continue to have physical “brick and mortar” locations or will they exist only on the Web? Explain.
In today’s culture, physical media (newspapers, books, DVDs, etc.) are increasingly migrating to online formats. Think about how this might affect—or is already affecting—distribution strategies and revenue models within various branches of the entertainment industry.
Response Post (25%) – DUE SUNDAY
Choose at least one other student’s post and reply to it. Offer an interesting comment or information source, along with appropriate citations. Please keep the tone positive and professional.
Complete the reading assignment for the week and then answer the discussion questions given above. Provide an initial post in response to the specified questions, before Wednesday at 11:59pm.
Your initial post must be at least three paragraphs in length and cite at least one source (outside of course materials) that discusses events and/or situations with respect to the entertainment industry.
Create a response post to another student’s initial post on this week’s Discussion Board,